Britain’s Best Sandwich!
Back to Blog

Britain’s Best Sandwich!

The annual Sandwich & Food to Go Designer of the Year competition has announced its 2024 winner. The competition celebrates the best-tasting, best-looking and most imaginative sandwiches and food to go creations from all over Britain.  

Organised by the British Sandwich & Food to Go Association, the annual competition brings sandwich professionals together and invites them to enter by creating an imaginative product highlighting the sponsor’s chosen ingredient and other food components of their choice. The 2024 competition included five categories sponsored by Cottage Delight, Futura Foods, Mona Dairy, H. Smith Food Group and JDM Food Group.  

The chosen finalists battled it out live to create the best sandwich, which the expert judges, including Theo Randall, watched over and judged carefully. Category winners and the overall champion were then revealed by Theo during the Sandwich & Food to Go Industry Awards (also known as The Sammies) at the Royal Lancaster, London. 

The winning entry came from James Burgess of Freshcut Foods whose California Prawn Roll proved to be a hit with the judging panel. Cottage Delight caught up with James to get his thoughts on using our product and what inspired him to take part in the competition…  

What inspired you to enter The Sammies competition?

I have always been a competitive person and I personally feel I work better under pressure, there is nothing more exciting than competing against some great talent in our industry. 

What made you select the Curd out of our selection of products for your entry? (Balsamic Onions, Spiced Tomato & Caramelised Onion Chutney or Passion Fruit & Mango Curd)

All three products were great and full of flavour, but as it’s a competition I wanted to stand out from the crowd by pairing a sweet product in a savoury sandwich, I personally felt this delivered on innovation and creativity. 

What inspired you to make the California Prawn Roll?

The colour of the curd, and the sweet, citrus notes lead me to summer vibes, bringing into the dish stand out colours and textures that felt like a sunshine California summer. 

Did you have any other creations before settling on the California Prawn Roll?

No, after tasting the curd for the first time I instantly thought it would work great with prawns as the tangy passion fruit and the richness of the curd would work in complimenting the delicate sweet prawns. 

How would you describe our Passion Fruit & Mango Curd in 3 words?

Sweet, Rich & Tangy 

Now you have used our Passion Fruit & Mango Curd, would you use our other foodservice lines?

Yes! The quality of the products were such a high standard that I could definitely see myself using these products in the future. 

Would you recommend our product to your colleagues?


Spread the passion

Our mouth-watering Passion Fruit & Mango All Butter Curd is a delicious blend of exotic passionfruit and luscious mango that will transport your taste buds to a tropical paradise.

We combine exotic passionfruit with beautiful mango to create this deliciously creamy curd full of tropical fruity flavour. Our Passion Fruit & Mango Curd is also ideal for afternoon tea, adding a luxury, tropical twist to freshly baked scones or indulge over hot buttered toast.

Click here to shop our Passion Fruit & Mango Curd.

Foodservice at Cottage Delight

Foodservice by Cottage Delight covers all things sweet and savoury. The sweet range includes Strawberry and Morello Cherry whole fruit jams, All Butter Lemon Curd and Passion Fruit & Mango Curd. The broader savoury selection offers Caramelised Onion, Sweet Apple, Smoked Beetroot, and Spiced Tomato & Caramelised Onion chutneys. Followed by, Traditional Farmhouse Pickle, Classic Piccalilli Pickle, Sweet Chilli Jam and an exclusive line, Balsamic Red Onions. Each flavour offers chefs real versatility and scope to add something different to their menus. 

Cottage Delight’s foodservice range offers opportunities for the hospitality sector, says Tony Price, Foodservice Sales Manager, Cottage Delight: “Our award-winning products are slowly cooked in small batches ensuring a full flavour and home-made texture making them perfect to use as an ingredient or accompaniment, allowing you to create elevated culinary creations simply and efficiently in your professional kitchen.” 

Chefs, kitchens, and wholesalers interested in stocking Cottage Delight’s foodservice range should please contact [email protected], call 01538 382020 or visit 

No products in the basket.

Subtotal: £0.00

View cart Checkout